In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least...
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. These are a few good examples of the types of content you may not know are getting indexed by...
Just make sure the staging domain cannot be indexed by search engines! Don't forget to reference the content plan when you optimize the site for search engines. A company's executive team should sit with the lead designer to go through call-to...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by...
The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task. A major myth is that most consumers use multiple search...
The people who use search engines and social are the same people. People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring.
Google wants to see evidence that you have learned your lesson and won't continue to try to game the search engines. Once that work is done, you'll then have to file a reconsideration request to get your penalty removed and return to Google's...
When new pages and posts are created it may take some time for that new URL to be indexed by search engines (depending on the site’s crawl rate). Ensure “Discourage search engines from indexing this site” is unticked.
But if you rely on search engines to drive affiliate traffic, you will be hurt by it. By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will...
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Just remember that whether you think a blog network is good or bad, it doesn't mean that the search engines will agree with you. Go search for [network penalized] or [network deindexed] and see those results.
However, the engines at this point do a solid job at monitoring the problem. The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search.
Engage the user: Sending user signals to search engines. Drive further user engagement (if necessary): Additional signals to both users and search engines. User experience, site usability, and onsite engagement have become more important for major...
By investing in new asset creation you give your audience important signs of life around your business, increase your thought leadership in your industry, and also leave a little something for the search engines to find and rank you for.
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. What Search Engines Are Looking For What Search Engines Are NOT Looking For
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. With 3 Million new users, Feedly upgrades search and discovery...
Any good link is something that has value even without search engines. Without search engines that rich anchor text notion might not even be in your vocabulary. This starts at the very core of how they think about online marketing and search engine...
