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Search Engines

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  1. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    In the ruling, Jääskinen said that Google and other search engines are not subject to privacy requirements under existing European data protection law. We're glad to see it supports our long-held view that requiring search engines to suppress...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    Users will continue to get savvier, search engines will become more sophisticated, and your company's priorities will change, and making sure your keywords bring more to the table than just a high search volume will make sure you're always...

  3. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    However, will this provide a boost other search engines? Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Here, you can see the positioning of the Bing Boards...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The value of social media and unstructured data has clearly been on the radar of search engines for some time. The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords. For example a search query for "cheap laptops" shouldn't trigger...

  7. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media marketing. And not only do we not think that way in the search quality team, we’re more than happy to make changes which...