The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. I talked about how Google+ provided a hub by which users could be tied to...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Nearly every business today must decide how much to spend on search engine optimization (SEO).
I've noticed on my Android phones that when I get close to my max CPU usage, everything slows down – apps, Internet connectivity, and even at times, my native search engines. Android AutoClean is one of my favorites on this list for two reasons...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
And, trust me (pun intended), the search engines are likely to look at it the same way as they want to understand how people value things as a basis for their algos. If you historically pursued guest posts solely for purposes of getting links, most...
Bing Webmaster Tools also has an inbound link reporting tool and it is interesting to compare differences both search engines have in these reports. Cross-reference this data with each search engine’s link reports as well, to get a sense of what...
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. The approach you used two years ago to builds links is most likely drastically different than the approach you take now.
Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines. FBX, however, doesn't rely on social intent data, but rather on...
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least...
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. These are a few good examples of the types of content you may not know are getting indexed by...
Just make sure the staging domain cannot be indexed by search engines! Don't forget to reference the content plan when you optimize the site for search engines. A company's executive team should sit with the lead designer to go through call-to...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by...
The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task. A major myth is that most consumers use multiple search...
The people who use search engines and social are the same people. People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring.
Google wants to see evidence that you have learned your lesson and won't continue to try to game the search engines. Once that work is done, you'll then have to file a reconsideration request to get your penalty removed and return to Google's...
When new pages and posts are created it may take some time for that new URL to be indexed by search engines (depending on the site’s crawl rate). Ensure “Discourage search engines from indexing this site” is unticked.
