Looking at this historical, top-level view of the site’s visibility in the search engines allows for both problems as well as improvements to be quickly identified. Use their SEO Visibility report to track the current trend and historical...
With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative). A search bar/search function somewhere on the site for easy product search
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
In the ruling, Jääskinen said that Google and other search engines are not subject to privacy requirements under existing European data protection law. We're glad to see it supports our long-held view that requiring search engines to suppress...
Users will continue to get savvier, search engines will become more sophisticated, and your company's priorities will change, and making sure your keywords bring more to the table than just a high search volume will make sure you're always...
As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done. Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more...
Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw. Thanks to Google's Inside Search site, we find Google very clearly defines what...
However, will this provide a boost other search engines? Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Here, you can see the positioning of the Bing Boards...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. I believe aspects of this will be given greater weight in the search...
The value of social media and unstructured data has clearly been on the radar of search engines for some time. The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social...
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. Another month and another new release of comScore search engine rankings for the U.S.for May 2013.
With mobile traffic now accounting for more than 50 percent of some website's traffic (and rising), it's no wonder search engines are starting to factor the quality of mobile experience into their algorithms.
Sometimes there is cause to remove "bad content" from the search engines' indexes. Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic.
On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords. For example a search query for "cheap laptops" shouldn't trigger...
Your picture will appear next to content in the search engines, and it's much easier for readers to find related material that you've written. The Search Queries section is broken down into five main indicators:
Relying on any one tactic or factor within search engines is fine in the short term, but in the long term will assuredly fail. As Google matures as a search engine, silver bullets are becoming rarer and rarer.
You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media marketing. And not only do we not think that way in the search quality team, we’re more than happy to make changes which...
The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will...
