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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus. Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    A person coming in from email is likely to have a really different path and action than someone from organic, and so on. During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at...

  3. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    If a user’s search results lead to an organic click, then Google is more confident they are doing the right thing. Paid Search Results: Organic Wins 94% of Time," which looks at click-through rate data for 1.4 billion search queries and helps shed...