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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns...

  2. New Google Analytics Social Reports: Measure SMM Value, View Streams

    It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new...

  3. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Foreign language Internet marketing presents a golden opportunity for search engine marketers – with a less saturated market, it means high rankings and high ROI – but the fundamental rule is that local knowledge is needed for your keywords and...

  4. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Analytics & ROI How do you measure ROI? We report the top search marketing news daily here at the Search Engine Watch Blog. More On Instant Search - Google Analytics Blog How to track Instant Search in Google Analytics, and whether it's possible to...

  5. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...