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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. SEW: In 2009, NDN introduced the Digital Media Exchange. So, it's worth knowing more about an online video platform that says it "is disrupting the...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...

  3. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    I write here at Search Engine Watch under my real name (a.k.a.wallet name") – the one my parents gave me at birth. It does appear that they are making an attempt to closely watch the Facebook/Google+ battle with names and identities.

  4. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. If you've properly set up and configured your web analytics tool to measure...

  5. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...

  6. SearchDay | Content is King...IF You Promote It

    Search Engine Watch Experts Columns News from the Search Engine Watch Blog Search Engine Watch Forum Discussions Leave Your Ego at the Door SEW EXPERTS: SOCIAL MEDIA MARKETING In the world of social media, it's about what the community and its...

  7. Do You Know Where Your Audience Is?

    If Pizza Hut wants to reach this group, a Twittern won't accomplish that, and their social media strategy will fail. They love to read and watch. One key reason companies fail in social media is because they don't know where their audience is.