SEO News

Search Engine Travel Number 18

  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...

  3. Getting Vertical Search Right: A Sneak Preview

    That said, the travel space has recently seen its fair share of upstarts introducing creative search technologies, and building repeat users off that experience. This session was appealing because it was an opportunity to step out of the travel box...