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Search Engine Travel Engines Online

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  1. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    This practice may impact for instance travel sites or sites providing restaurant guides. Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products.

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Gordon Choi, senior manager at local online travel portal Ctrip offers three steps for advertisers to plan their search campaign from trend research, keyword research, and process automation on Baidu and Sina Weibo, one of the more popular...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...