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  1. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    Now's the time to resolve to "never puff again" by implementing long-term strategies via sustainable tactics to ensure online success. With great resources like Search Engine Watch, Search Engine Land, Moz, and Google themselves, there's no reason...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies with existing content strategies will need to assess the role of mobile, specifically. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Since voice search can be more convenient, quicker, and continues to gain popularity...