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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Greg Jarboe: What are your initial thoughts on Hummingbird and how (or if) it affects your future search strategies? Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers. Optimizing content based around your audience and developing strategies that allow you to track and...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their customers with strategies to measure performance in organic search. While many companies were at SES to network, the staff at this...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Here are four tips Bailey shared with the planning phase for marketing strategies. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New...

  6. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. For Chicago, he explained, “I’ll be taking digital marketers through what I call a ‘clear line of sight model’ to help them navigate their...

  7. Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights

    Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine Watch Director Jonathan Allen and comScore’s Director of Mobile, Diran Hafiz. Effective measurement across mobile sites, ads and apps...