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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Unless you're ingrained into an industry or market, it's tough to comprehend how...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    On July 9, Search Engine Strategies will relaunch in Atlanta. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO...

  5. 4 Ways to Expand PLA Success in 2014

    Refine Bidding and Optimization Strategies These search triggers can be used to help align search and social strategies and can be combined with sophisticated audience targeting to reach new, valuable audiences on Facebook with ads for products...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  8. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. Google has forced SEO professionals to look at what pages are ranking and where, and then pull in other...

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Content and context rich pages, alongside paid search optimization, will be even more important. We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers.

  10. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Since voice search can be more convenient, quicker, and continues to gain popularity...