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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Unless you're ingrained into an industry or market, it's tough to comprehend how...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    On July 9, Search Engine Strategies will relaunch in Atlanta. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO...

  6. 4 Ways to Expand PLA Success in 2014

    Refine Bidding and Optimization Strategies These search triggers can be used to help align search and social strategies and can be combined with sophisticated audience targeting to reach new, valuable audiences on Facebook with ads for products...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.