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  1. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    This is a rebirth of Search Engine Strategies, the original search marketing conference. On July 9, Search Engine Strategies will relaunch in Atlanta. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. Why SEO Can't Reside in a Silo

    Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO can be increased greatly. Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can...