Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quick stats about local mobile use: percent of mobile search is local.percent of local searches...
Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Basic search engine optimization (SEO) is fundamental.
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. With video search engine optimization, commonly referred to as video SEO.
It can also indicate to search engine spiders that the site hasn't been updated recently, causing indexing issues. If it is intuitive and easy to navigate for users then in all probability it will be easy for search engine spiders to crawl.
Unfortunately, most social media sites and other popular sites exclude Baidu’s spiders due to the Chinese internet censorship. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent share of the total...
NOTE: Schema tagging and rich data snippets are single-handedly the most important (and somewhat quietly announced) change to how your site interacts with the search engines and the search spiders. NOTE: The robots tag may be ignored by less...
We could also rank a site without links, just by keyword stuffing (cramming keywords into my tags and content to the extent that 50 percent of my words were that exact keyword, for example) and cloaking (figuring out how to send search engine...
Spiders decide what pages to crawl based on URLs placed in a queue from previous crawls and that list is augmented with URLs from XML sitemaps. These sites typically come with challenges for search engine crawlers like pagination and URLs generated...
Make sure your Twitter and Google+ pages and campaigns are optimized so they can be read by the real-time search spiders. Whereas traditional web search crawls indexed web pages periodically, returning results based on relevance to the search query...
Google knows webmasters are generally trying to give visitors good content, but the technology makes it difficult for the spiders to fully crawl and interpret this dynamically generated content. But the system now favors Google - they are the...
Simply having your content available to crawling spiders doesn’t ensure that it will be quickly or easily crawled by the search engines. As mentioned above, there are still more areas of universal search and today’s search engine result that...
In the case of Amazon, canonical standards for product URLs are retained by means of cloaking: users are given URLs with session data in the query string, and spiders such as Googlebot and Bingbot are given base URLs only.
You may think that you don’t have an issue, because you’re using the canonical tag, or you’ve got redirects set up on your pages to ensure that anyone who comes to your site (including the search engine spiders) ends up on the URL you want them to...
In retaliation, Taobao blocked Baidu's search spiders as it alleged the move would protect its consumers from fraud. Alibaba Groups's Etao, a vertical shopping search engine in China, made headlines when it launched last October by using Microsoft...
Pass all spiders through a scripting check. Basically, this is an attack technique designed to supplant an authentic web page in a search engine's index and search results pages with another. One such check is to help prevent your content from...
Google's tools now do a pretty good job geotargeting your URL structures, so if you have a UK subdirectory, telling Google where it's at will help its spiders understand that the UK site is a local standalone site and not part of a content scheme.
If done correctly, your staging server's robots.txt should block all spiders from crawling the site. I've seen large sites experience a sudden dip in traffic after release, all due to the spiders doing exactly what they're being told to do: not to...
The ability to help search engine spiders find new content. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers.
Xenu Link Sleuth -- Best described as a PC-based crawler, this handy tool spiders your website for links and ensures they are valid, executable (when pointed at files), and search engine friendly (if redirects).
The original intent of a link was to send people from one place to another, not spiders. So because these links won't help a website with their search engine rankings, they get dismissed as useless. Reason For Redemption: So what if nofollowed...
