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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs.

  2. SEO & Website Redesign: Relaunching Without Losing Sleep

    Run a site spider crawl of the live site to get a good list of URLs on the current site. Ensure that your development environment or beta sections of the site are excluded from search engine’s view. Too often, companies look to refresh the look of...

  3. How To Use HTML Meta Tags

    Told the spider when to come back meta name="revisit-after" content="30 days"> Want top search engine rankings? A description is what shows up here in the search engine results. Description” tells the search engine what your page or site is about...

  4. 10 Steps to a Successful SEO Migration Strategy

    Avoid URL structures that can cause duplicate content and text the page template through a spider simulator to ensure that all the content and the page template can be seen by search engines. If you don't give search engines exact instructions of...