Use a tool like Screaming Frog SEO Spider to spider the site and identify redirects. Author's note: This post will be my last for Search Engine Watch. I’ve had a great couple of years writing content for Search Engine Watch and have learned a lot...
Splitting your page information into 400 pieces of unrelated data makes your page information difficult for the spider to categorize. Use this tool to see what Google’s spider is seeing. Search engine optimization?
Run a site spider crawl of the live site to get a good list of URLs on the current site. Ensure that your development environment or beta sections of the site are excluded from search engine’s view. Too often, companies look to refresh the look of...
Broken links can cause in spider traps and wasted crawl budget. If it is intuitive and easy to navigate for users then in all probability it will be easy for search engine spiders to crawl. It can also indicate to search engine spiders that the...
There are always spider traps and the web is always changing. Discussion then turned to Google transitioning from being a search engine to a publisher with Knowledge Graph, Google Flights, Google Places, among others.
For example, if you're writing about pest control (and for the record I do not work with any pest control clients), then maybe write a piece about how you're never more than a few feet away from a spider.
Our job is to make it easy for someone or some thing (say a search engine spider) to flow through our sites, to read our content, to understand our message, to interact, to buy, to convert, to achieve whatever goal we have set forth.
Told the spider when to come back meta name="revisit-after" content="30 days"> Want top search engine rankings? A description is what shows up here in the search engine results. Description” tells the search engine what your page or site is about...
You're also giving a search engine spider a sense of which content on your site is the most important via the directional relationship of linked pages. What is the point of garnering a great inbound link profile if your site can hardly be traversed...
Avoid URL structures that can cause duplicate content and text the page template through a spider simulator to ensure that all the content and the page template can be seen by search engines. If you don't give search engines exact instructions of...
Screaming Frog SEO Spider (a free tool that looks like it provides some great metrics, though I haven't tested it personally). Google does a nice job with their tools, but allows you to get the viewpoint from a second search engine, and you will...
If done incorrectly you can block the Google spider from indexing your site. It helps make sure that if it isn't the Googlebot, then it tells the spider not to index; you'll probably want to add Bing and Yahoo to this also.
Here's an example of issuing the command on a site: wget -R --spider www.mydomain.com This command tells wget to fetch the response headers and mask as a spider (thereby saving the time and space to fetch the entire file and save it locally).
However, with great power comes great responsibility (as they say in the Spider-Man comics) and increased opportunity to make mistakes and hinder your performance. The conference offers sessions on topics including search engine optimization (SEO...
This unique signature influences how a site is crawled and ranked, and is the sum of all its various components, from scoring factors applied to a URL, to the crawl experience of a search engine spider.
Final Review: Before the site goes live, the SEO should simulate spider crawls and check for errors such as broken links. As a general practice, web development firms frequently boast their ability produce search engine friendly sites.
Poof -- you're a giant mechanical spider. A working search engine. On Tuesday, PayPal announced a new system for micropayments for virtual goods, and Facebook signed up. Though it has always been possible to pay for goods in all incarnations of...
Some people warn against redirects because they can be seen by Google as "cloaking" -- a "black hat" search engine optimization (SEO) tactic that shows a search engine's spider different content than users.
Your navigation contains the site path for the user, but also the search engine spider. In addition, without proper architecture your on-site search engine optimization (SEO) efforts are hindered. But when you have to do it yourself, remember...
Especially when you're concerned with SEO: you want to know when, if, and how the crawler based search engines spider your pages, which search queries (a.k.a.keywords) are pulling visitors to your site, whether someone has linked to you out of the...
