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  1. SearchDay: Five Traits of the Ideal Link Builder

    Matt Cutts: Can You Help A Brother Get A Lap Dance? I've tried to explain that this is a bad idea, because Google seeing 7,000 links from parked domains to a brand new site that only shows 66 in its first month is probably going to trigger a spam...

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    It's a delicate dance. Cutts led off by highlighting two of the key types of search engine index spam they're fighting these days at Google. Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that...

  3. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    The Heineken flowed freely all night long from taps at the Google Dance 2005. You heard right: Sullivan concluded his keynote by lightheartedly rallying the "troops" against the evil forces that would drag this successful industry down, indicating...