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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Same idea with shopping engines or job search sites – the results you get will be filtered to the right universe of results you’re seeking. Search on sites like Amazon, eBay, and Facebook has been growing faster than (and therefore gaining market...

  2. 2010 Search Predictions: The Experts Weigh In

    John Battelle - Google will make a corporate decision to become seen as a software brand rather than as "just a search engine. The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses...