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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For instance, if you write "Brand X isn't the worst provider of widgets in the market, however.you'd wisely be concerned about whether the Google algorithms would include "isn't" as a modifier of "worst provider in the market" (typically, they...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment allows you to see search traffic coming from the Google Images search...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.

  4. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine...

  6. Google as Your Identity Provider: Where Are We Now?

    In order to understand Google going forward you must understand Google as identity provider, not just Google as search engine. Instead of me giving a birthdate as I would today, my Identity Provider, who holds that piece of verified data about me...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  8. Bing Linked Pages Simpler than Google+ Author Markup

    This is primarily because Bing does not need to create an identity provider as it uses Facebook as the vector for identity verification. As egotistical as this may sound, I have found with Google Search Plus Your World that the experience of...