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  1. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  2. 7 Tips for Landing Page Greatness

    Social buzz will drive more traffic to the page, validate your credibility and has the potential to help your website rank higher on search engine results pages. By viewing the page as a speed bump in the conversion process rather than an...

  3. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Link Building Styles : Presell Pages, Articles, Resources & Press Releases, Search Engine Journal Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares...

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.

  6. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    I examined this patent filing in considerable detail at SEO by the Sea, in a post titled Google's Query Rank, and Query Revisions on Search Result Pages. Will people ask actual questions to a search engine if the anticipate that they will receive...