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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. As the number of websites exploded, the search engines responded...

  2. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Search engine spiders only have a certain amount of data storage, so if you're performing...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Compare users who visited branded pages to those who didn't. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search.

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. Since 2011, Google began making secure search the default for signed-in users. Content and context rich pages, alongside paid search...

  6. 7 Ways to Make Your Google Search Result Stand Out

    Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used to since users tend to go for the...