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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  2. Google & Bing Now Showing LinkedIn Rich Snippets

    While people often have the same job titles on all profile pages on various sites, these rich snippets are definitely unique to LinkedIn. It appears that Bing is showing the LinkedIn rich snippets for all users and isn't a limited rollout as Google...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. As the number of websites exploded, the search engines responded...

  6. So... You Think SEO Has Changed?

    Doing so keeps users coming back, which makes search engines money. I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any search...

  7. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). And it looks like, frankly, a stale sort of older site, and that's the...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  9. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Search engine spiders only have a certain amount of data storage, so if you're performing...