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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Driving Users Down the Funnel These are a hybrid of image and text ads that show prominently on Google SERPs...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.

  5. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. We're showing this notice in Europe when a user searches for most names, not just pages that...