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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. SEO (search engine optimization) is of no value if what is being optimized doesn't...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. What the searcher actually types into the search...

  3. Google Still Taking a Beating Over Max Mosley S&M Party Search Results

    Max Mosley, former president of the FIA and Formula One racing is still battling Google in an epic suit that's gone after the search engine in two European countries over search results he wants gone.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. In the case of Kapitall that was coming up with landing pages that moved away from kind of the boring and...