Yesterday the FTC released updated guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Web research suggests that web pages are normally viewed from left-center to right, with...
From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or...
Good reviews, content, and engagement on search engine local pages (Google+) For a small business, local search may something that can be done in an afternoon, followed up by a quick daily or weekly review of off-site pages.
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. He went on to say that a startling 50 percent of his new clients don't have their analytics tracking...
There are multiple approaches to marking up pages for search engines crawlers. To determine the rich content information that appears in a snippet, search engines rely on markups on the source pages crawled.
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
You're competing for search engine real estate. Do you have "about" pages on your website? I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Optimizing key images on your site such as your logos is another great way...
When you search for a specific person in Bing News, you will be presented with an image carousel linking to relevant news stories and pages about that person. The search engine has announced that the Bing Sitemap Plugin is out of beta.
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Consumers have choices, not only where to shop, but which search engine listing to click.
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
Utilize copy, text, and images alongside content to create content rich pages. The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system
Easily create and test landing pages for multiple campaigns For example, these tasks might include the automation of sending email, split testing landing pages, segmenting leads, and upselling to existing customers.
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. This segment allows you to see search traffic coming from the Google Images search...
Search Engine Watch recently caught up with Jones to ask him what makes the book so special. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too.
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: In addition to evaluating the specific pages "not provided" searchers landed on, B2B SEO professionals should investigate the...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
