Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
The example on the right, also includes an Authorship SERP element, a necessity for experts and expert wannabes to ensure articles pull image and author information into the results - a very engaging element!
The altered result displays a list of other articles I've written. Consider the case of a search on link building that brings up this Search Engine Watch article: Google+ will begin to show some of its true influence in search results
Short industry-related articles and news information. There is no question that new content fuels organic search engine traffic growth. Check out the steady increase in the average percentage of “not provided” search engine referrals across sites...
As a précis to that – today I wanted to give you an overview of the key changes the industry has faced in 2012 and share my list of top articles that highlight change throughout 2012. After all, YouTube is the world’s second biggest search engine...
You may require these articles on your site to make it complete, but don't expect to build an SEO or social media strategy around it. Potential linkers, or people on social media sites that share content related to buying homes, aren't going to...
As we’ve reported previously, the goal of the upgraded Facebook search engine is to make it easier for users to find shared or liked articles, videos, and status updates. Clicking on Search the Web brings users to a Web Results page featuring Bing...
The types of links to your website (sources such as directories, forums, news articles, press releases, social, etc. A recent Search Engine Watch forums post made public an email that went out from another big retailer – Home Depot – asking their...
Maybe you'll find that Facebook has more video and images being shared while Google Plus users may prefer news and articles. Search Plus essentially aggregates data from your Google+ network (when you're signed in) and delivers personalized results...
Toby Stein, the Pages and Mobile Community Manager for Google+, is great about referencing helpful articles and other expert resources in the field. But unlike Facebook, the content in your Google+ posts may turn into highly ranked search results...
That same article also documented how using social media's "wisdom of the crowd" (showing the most liked articles) was something that Bing tried, but then later removed. Two great articles a month will do far more for you than 4 decent ones a month...
At first glance, the Sparks algorithm seems to be angled towards news, feature articles, and videos from news websites, blogs, and even press release sites, with the highest ranked sites and the most recent posts coming out on top.
NYT Paywall Details: 20 Free Articles, Canada Launch Today -ClickZ Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web.
He's instituted several changes to get back in Google's graces, such as rejecting more articles, reducing the number of ads per page, and raising the minimum word count. Alan Bleiweiss in his post over at Search Engine Journal saw a major drop in a...
Spain's data protection authority has demanded Google to remove links to nearly 100 articles from its search listings, and five of those disputed articles were contested by the search engine's legal team in a Madrid magistrates' court this week.
Instead of getting overwhelmed with production volume, consider developing a handful of high quality pieces (white papers, research, etc.and using that material as the basis for shorter articles, blog posts, podcasts, etc.
Sites such as Facebook and Twitter are the obvious examples, but there are also user reviews, comments in various forums, spam complaints, blog postings, news articles, and more. Plan to do some guest posting and provide people with crappy articles...
And if you still aren't convinced that there's not a lot to do yet, then look no further than some recent articles on the topic. Everywhere you turn there's a new feature rolled out by the engines, or a new article, blog post, or tweet opining how...
If you'd like to pitch your story to a journalist who writes more articles that appear in Google News than any other journalist, then you'll love the new Newsknife ratings.comScore ARS Research Highlights Importance of Advertising Creative in...
Keep up organic optimization efforts like blogging, and promote these articles through Twitter and other social media. Beneath that, Bing shows the links relating to your search that are being shared the most -- effectively, it's the closest thing...
