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  1. Top Google Website Optimization Resources

    Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Duplicate meta descriptions from page to page will not get you anywhere.

  3. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Another example of significant and positive impact of writing SEO friendly content on search...

  4. SEO Diagnostics: Urgent & Preventive Care

    Meta noindex (follow, nofollow): Nice way to exclude content from searches You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. Take the list, get your baseline rankings, and compare it against a broad set of...

  6. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine...