Editor's note: This column originally was published on February 23, 2012, and was the most popular column of the year on Search Engine Watch in 2012. The title tag should contain important keywords to help the search engine determine what the page...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Second, certain specific product searches will replace the right column of search results with a product description and links to retailers: YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet.
First, the right-column is almost entirely composed of content derived from semantic inference: it displays a list of people who have contributed to the movie as well as information about the movie pulled from Wikipedia.
Editor's note: This column originally was published on September 20, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. The following update by Search Engine Watch's fan page has a title of Yahoo...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. For more detail on social signals and PPC, read my previous column, "How Social...
Most commonly this is the footer area or the right column of the page where you might have buckets for "Most Popular Pages," "Related Topics," or any number of subsets of links that are relevant to the users of that page.
This is because the Lab's focus has been rather agggressively on SL Marketplace, at the direct expense of in-world shopping, a practice that has been cited by a number of people (self included, right here in this very column) as being short sighted.
One column vs.two or three column design Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization...
Our countdown continues today with our No.column, which originally was published on August 31. With this in mind, Search Engine Watch wanted to know whether all results are created equal. We wanted to make sure we were conducting a fair test, with...
In 2006, Snap.com began providing a two-column view of search results, with regular search results on the left and a preview of the selected result on the right. Search Engine Watch's main page preview is a week old (based on the columnists at the...
Here's what the bottom of the page looks like: it includes recent tweets on and from Pakistan and there's a last searches column, side by side with an up-to-now empty "partners" column. Based in Karachi, they have developed together the search engine.
Today's column ran earlier on Search Engine Watch. To accomplish an SEO task of epic proportions, you must first start small, and slice your site into two main areas: page types and categories. These pages will usually be constructed differently...
Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (http://searchenginewatch.com/showPage.html?
In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf current ad spend on search and content networks. I'll go into mobile ad writing best practices in a future...
That's actually a topic worth its own column, so we'll save that discussion for next time. I hadn't considered why a site would turn off its site links until your column. For a live example of sitelinks, check out this Google search for "Search...
At the end of this two-part column, I'll let you know exactly what you need to do. I'd like this column to be a reflection of your needs and what you want to read. Their search engine rankings would have risen in organic SERPs (define).
I try to "dumb down" SEO in my column so we can create some evangelists out there. You can find quality SEO firms by attending conferences (like Search Engine Strategies in New York City in March), reading trade Web sites such as Search Engine...
This column will explore the reasons why marketers and advertisers face myriad problems with content advertising, and how they can solve those problems. We'll focus on all the right moves in each installment of this column.
Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. She teaches continuing legal education courses to lawyers, and writes a...
