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  1. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Optimizing key images on your site such as your logos is another great way to take up...

  2. Semantic Search: The Eagle Has Landed

    Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and Google is also showing a variety of AggregateRatings...

  3. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Our countdown continues today with our No.column, which originally was published on August 31. We wanted to make sure we were conducting a fair test, with similar search results, rather than generating a snapshot, so we conducted 10 queries within...

  4. Weapons of Mass Optimization

    Today's column ran earlier on Search Engine Watch. To accomplish an SEO task of epic proportions, you must first start small, and slice your site into two main areas: page types and categories. These pages will usually be constructed differently...

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (http://searchenginewatch.com/showPage.html?

  6. Google Mobile Advertising: Start Now!

    In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf current ad spend on search and content networks. I'll go into mobile ad writing best practices in a future...

  7. Google Sitelinks - The Good, the Bad, and the Ugly

    That's actually a topic worth its own column, so we'll save that discussion for next time. I hadn't considered why a site would turn off its site links until your column. For a live example of sitelinks, check out this Google search for "Search...