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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. The convergence of earned, owned, and paid media was...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Utilize non-Google search engine results, as well as third...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence optimization. They must obtain improved organic search results as quickly as possible given...