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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The search giant's replacement of its "engine," which we have all come to know as...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Every post is a fantastically in-depth learning opportunity and the RSS feed of a new blog post is always a happy occasion. If you're dividing articles into part one and part two just so you have something to post on your blog to hit the one-post-a...

  4. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. Research carried out by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's...

  7. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Bing's Duane Forrester offered an important reminder in a recent blog...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    She thought that her small blog was being validated, when in fact it was being targeted. Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog...