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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Search engines are geo-locating results more and more – not just the local results block but the core web results as well. I often tell clients that local is the "back door" into competitive...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. For example, someone performing a mobile search for a local restaurant may be more...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance...