They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. There are plenty of other ways to get good results and stay in a positive light.
Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
You're competing for search engine real estate. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...
You need to evaluate that risk for yourself, and neither the author, nor Search Engine Watch, can be responsible for how you take this advice or the impact on your business. They are building spam fighting algos that improve the overall quality of...
Search engines will see the action of too many and too frequent changes as a manipulation signal and will penalize sites who make these reactionary updates based on the search engine's understanding of the cause (visibility, warning etc.
This means that Yahoo Local has a search engine results page. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Luckily, there are several options – including Google...
The search engine can figure out whether a person is looking for a book or a film even if they haven’t finished typing [The Great Gatsby] in the search box, for example. We used to look into a user’s search history as far as a few months back to...
The search engine has announced that the Bing Sitemap Plugin is out of beta. Additionally, Bing has decided to include news stories that are older than two weeks in their news search results when there aren't any current news articles available.
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering...
For example, if you run a lead generation company and want a 20 percent ROI across all of your engine accounts, you can set up a bid management algo that takes into account every single keyword you manage and alters bids to drive that specific ROI.
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Consumers have choices, not only where to shop, but which search engine listing to click.
SEO isn't just search engine optimization anymore. These are actual titles from article in the top search results for [content marketing and SEO]. It always has been, and always will be – well, at least until the search engines don't use algorithms...
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and...
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system Artistic influence needs to be balanced with search engine friendly structure.
The user asks a question, and the search engine answers back in "conversation," as well as presents results for the query. Show me things to do in Santa Cruz," she told the search engine. Hot-wording" is what Singhal calls the "no interface...
