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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that...

  2. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not...

  4. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. The same way that contextual search determines what you really mean to be searching...