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  1. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not...

  3. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. The same way that contextual search determines what you really mean to be searching...

  5. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Google isn't the only search engine where this is the case.

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. SEO (search engine optimization) is of no value if what is being optimized doesn't...

  7. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Optimizing key images on your site such as your logos is another great way...

  8. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top Pages" next to "Top Queries". Comparing Top Landing Pages Prior to and After a Panda Hit There are several ways to run a Top Landing Pages Reprt from Google...