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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Rich snippets provide the user with only the important I think if an app, or a search...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Ecommerce businesses have already begun to differentiate themselves within the search engine results pages...

  3. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...

  4. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Search Engine Optimization Starter Guide

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. Within search results, information tied to verified online profiles will be ranked higher than content without such verification...

  7. Google Authorship Presents Branding Opportunity for SMBs

    With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.