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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. The definitions can even differ from engine to engine. In this alternative, in response to a search query, if two...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result...

  3. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...