When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the...
Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Do you notice that many of your site’s site search result pages are being indexed.
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Search Engine Optimization Starter Guide
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. Within search results, information tied to verified online profiles will be ranked higher than content without such verification...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quick stats about local mobile use: percent of mobile search is local.percent of local searches...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Wolfram|Alpha's Handwritten Knowledge Engine
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. In terms of the actual layout of the search result page (SERP), recent increases in...
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
In any case, the method of search is becoming more like a conversation with the search engine. Since there are only 10 seats at Google's first-page table (less if you count the growing pervasiveness of Google's 7-result SERPs), the competition for...
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": Within search results, information tied to verified online profiles will be ranked higher than content...
And that includes making sure you aren’t throwing the search engine bots for a loop (which happens often). If not, broken links can lead to a poor user experience while also inhibiting the search engine bots from effectively crawling your site.
The content writer may write good quality content but an SEO professional is always the right person to keep a check on the code for the content behind the page so that it is readily accepted by the search engine bots and gets its due from search...
For instance, does the search engine present universal, local, news or other non-traditional results? Although (unfortunately for SEO) SERP display is dependent on search engine whim, we can affect - at least in today's SERP - some of these...
Step 2: Permalink Settings - Search engine friendly URLs Step 2: Permalink Settings - Search Engine Friendly URLs You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter...
I like to think of Share of Voice as a map of how a paid search keyword travels through a search engine to be delivered as an ad. If you have a Quality Score of 8, 9 or 10 you’re getting an A from the engine because you’ve nailed your landing page...
Search Engine Marketing (SEM) Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google! Just a couple of weeks ago Facebook also launched its own enhanced search engine.
