Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. As keywords move up in the SERPs to reach the tipping point for click-through rate and outreach efforts create more searches for the...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Rich snippets provide the user with only the important I think if an app, or a search...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. It was pretty simple and only took me about 3-4 hours and I got seven pretty good links as a result.
You're competing for search engine real estate. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Dominate the entire first page of Google for brand related search queries.
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. This is a clear admission that yes, negative SEO does exist and it can result in third parties being able...
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Ecommerce businesses have already begun to differentiate themselves within the search engine results pages...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Make sure your address is accurate, mention your target locations in your Page copy, and hope Graph Search gets better at...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the...
Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Do you notice that many of your site’s site search result pages are being indexed.
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Search Engine Optimization Starter Guide
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. Within search results, information tied to verified online profiles will be ranked higher than content without such verification...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quick stats about local mobile use: percent of mobile search is local.percent of local searches...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Wolfram|Alpha's Handwritten Knowledge Engine
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. In terms of the actual layout of the search result page (SERP), recent increases in...
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
