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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    What's more, Siri totally disregards PPC so if your strategy up until now was heavily paid, you’ll need to relegate more resources to SEO. Search destinations will diversify as well – most brands must focus on apps from the major engines while also...

  2. Most Corporate Social Media Efforts Will Fail

    If half of these Fortune 1000 companies -- with all of their resources -- will fail, does that give any hope to the smaller businesses who venture into the social media realm? Your audience may be busy discussing your industry through a photo group...

  3. Do We Need Educational Standards For Learning SEO?

    What resources exist to help a new SEO trainee learn about what standards are out there? I'm saying we need basic guidelines for the search engine optimization process and to document what it is we actually do.

  4. Seven Recently Published Patent Applications from Microsoft Deal with Computation of Web Page Ranking, Calculating a Docments Importance, and Search Spam Detection and More

    The methods and systems provided herein can be used to produce page rankings in a distributed and/or incremental manner, and can be used to allocate computing resources to processing page rankings for those pages that most demand them.