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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What internal IT resources does the CMS require? How are the locations pages optimized for search engine performance? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...

  3. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? If there is, for some absurd reason, a competitor’s complaint about content or media found on your client’s site or in their domain...