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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know (2013) Try to find as many reviews and ratings as possible and...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. YouTube is the second largest search engine in the world and one of the...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Considering this is my first piece on Search Engine Watch I asked myself, should I start off going 110 percent search nerd with three actionable share of voice optimizations? For example, bids and budgets, so you can have different bids for each...

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Main Content: This could be in the form of a news article or a blog post, information about a product, a video...

  7. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. Savvy online shoppers who look for deals, rebates, promo codes, reviews, and price comparisons elicit different patterns of activity in search...