For instance, does the search engine present universal, local, news or other non-traditional results? Although (unfortunately for SEO) SERP display is dependent on search engine whim, we can affect - at least in today's SERP - some of these...
Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...
Considering this is my first piece on Search Engine Watch I asked myself, should I start off going 110 percent search nerd with three actionable share of voice optimizations? For example, bids and budgets, so you can have different bids for each...
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum...
This change was significant - not only because of the prominence Google is now giving results from outside data sources in their normally tightly controlled SERP - but because it signaled a sharp move for Google from a traditional "get-in-get out...
As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Main Content: This could be in the form of a news article or a blog post, information about a product, a video...
In the legacy search paradigm, an engine would return a list of results based on similarities between the text string in the query and text strings in their index. Semantic search is also currently influencing the organic search results by...
Bing (Free) – Free price comparison engine compiles product data, price, and reviews for user searches. TheFind (Free) – Shopping search engine displays product information, coupons, and local searches for merchant listings.
Bing's approach is to partner with leading content providers and services from across the web to provide people with more relevant results from the websites they trust," a Bing spokesperson told Search Engine Watch.
Chomp is a popular app discovery search engine that claims (Digg’s) Kevin Rose as well as Ashton Kutcher among its board of advisors. Many new factors are influencing app store results and Apple's recent acquisition of Chomp, the app discovery...
Unlike desktop search where position on the first page of the search engine results rage (SERP) is deemed successful, optimization on mobile devices into the top couple of positions is required. If you would like more information for tips on...
The aspects that determine your ranking in an app search engine can be divided in textual aspects, popularity, and rating. Just a few of them use the review text to answer a keyword search in their search engine.
Once upon a time, search engine results consisted of 10 site listings as well as the occasional 1/3/7 pack of local listings. Give your customers a voice with ratings and reviews on site pages. Then utilize the reviews and ratings markup language.
My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. Savvy online shoppers who look for deals, rebates, promo codes, reviews, and price comparisons elicit different patterns of activity in search...
It is difficult for a search engine to categorize those data to make them easier to search and provide faster, more relevant results. Any time you see a review or links to extra data like show times or locations, those links have been created by...
Reviews on socially interactive sites such as Yelp improve your search engine rankings and drive free web traffic. As interactive marketing options become increasingly complex, so do the criteria requirements for search engine optimization.
I've seen it take as long as a couple months, however, which may be more a factor of the rest of the search engine optimization (SEO) process weighing in and pushing the site up than for the Places page to be carrying weight.
And, businesses competing for the eye of the consumer on a local search engine results page will benefit from being tagged with a daily deal offer. Consumers will use the presence of daily deals to compare similar businesses to make an informed...
Medical professionals as they publish their research and practice data to the search engine personal profile pages. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building...
Ratings and reviews also benefit local businesses because they differentiate products and services, improve search engine rankings, and drive free web traffic. Learn about PPC management, keyword research, search engine optimization (SEO), social...
