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  1. Most Corporate Social Media Efforts Will Fail

    Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not have a direct ROI measurement through traditional analytics. Social media can be a very effective way to get instant feedback that's more...

  2. Highlights from the SEW Blog: March 17-21, 2008

    Mahalo Adds New Social Search ToolsMy Mahalo is a service, currently in beta, that allows users to import their ratings and reviews from other social media sites, and share them with contacts on Mahalo Social.

  3. Stop Press: Google News Edges Past Yahoo News in UK

    So, can small variations in the UK news search engine market produce large variations in the long term behavior of the worldwide search engine market? While preparing to speak at the Search Engine Strategies conference in London next week, I asked...

  4. The Local Search Landscape

    Local search, and local online media in general, is one of the hottest topics in the industry right now. Local Search Fulfillment Agencies – Companies like Marchex, WebVisible, and ReachLocal work with local media companies to offer click-based or...

  5. Autobytel Hopes to Usher in Second Phase of Automobile Search

    I recently interviewed Riesenbach, who was senior VP of AOL's search and directional media group from 2001 to 2006. This includes Vast, a comprehensive used car database with an inventory of millions of vehicles; as well as vertical search engine...