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  1. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    This isn't that unusual, because often times when a site ranks very well and for a long period of time, the webmaster is often worried about changing anything that could affect the rankings. If you have an older site, one that has been around for...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries...