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  1. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Here are a few examples of metrics to measure...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been higher. Take the list, get your baseline rankings, and compare it against a broad set...