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  1. Is Twitter a Google Killer? Not Yet

    Search was spam-riddled. One thing that my years in the SEO industry have taught me is that users want spam-free results, and the good search engines are the ones who find ways to counter those trying to manipulate the results.

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial information retrieval" (essentially, how to run a search engine in an open environment characterized...