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  1. Is Twitter a Google Killer? Not Yet

    Search was spam-riddled. Mind you, the search engines that were considered at that time were Lycos, AOL, MSN, Yahoo, AltaVista, and Excite. One thing that my years in the SEO industry have taught me is that users want spam-free results, and the...

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial information retrieval" (essentially, how to run a search engine in an open environment characterized...