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As knowledge of SEO practices moves from the cubicles of search engine optimizers to the boardroom, the standard metrics used by a group of very talented techies called webmasters are straining under the weight of the all-powerful bottom line.
After all, YouTube is the world’s second biggest search engine.also saw Bing begin to challenge Google more forcibly than before. Google’s SSL changes meant that ‘not provided’ accounted for up to 24 percent of search traffic.
Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format. A client case study, for example, can have a significant impact on SEO rankings...
Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? Register local businesses with search engines; fill out the online form for that engine and complete the confirmation by mail.
So he reached out to Search Engine Watch for some answers. This is useful to nobody as nobody would have any hope of reaching this page without a search engine. However, Google’s discussion of anchor text in their own Search Engine Optimization...
Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines. A few other websites lost search rankings on Google for specific keywords during the Panda and Penguin...
This isn’t to say Google or any search engine results are perfect – though now might be a good time to check out alternatives like Google's closest competitor, Bing, or upstarts Blekko and DuckDuckGo.
Unlike desktop search where position on the first page of the search engine results rage (SERP) is deemed successful, optimization on mobile devices into the top couple of positions is required. In Q4 2011, Apple sold 37 million iPhones to retake...
Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. Search Plus essentially aggregates data from your Google+ network (when you're signed in) and delivers...
It will help you keep in mind what is pertinent to search engine's and search engine professionals. Supplemental Domain Level Authority FeaturesOfficial name for this category is “Domain Level Authority Features – Non Link Based, an easy way of...
Blekko: This new search engine offers tons of free backlink data available from a very deep index. AnalyzeBacklinks: Simple and free tool that analyzes backlinks to a page and appends anchor text, total number of links, outbound links, title of the...
I've seen it take as long as a couple months, however, which may be more a factor of the rest of the search engine optimization (SEO) process weighing in and pushing the site up than for the Places page to be carrying weight.
Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. Search Engine Optimization But an even bigger change to YouTube search results has slipped under the radar despite the fact...
Successful search engine optimization is not just about building for what's worked in the past, or what might work today, but focusing instead on 'if I were Google' and building towards that," Jackson said.
Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web. How a Search Engine Might Identify the Functions of Blocks in Web Pages to...
Here's a recap of this week's columns and news stories for the week of Feb.to 12, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Also, the search engine passed Wikipedia on...
Remember, users are searching for video content, so they're less likely to look for something to buy on YouTube than they are on a search engine. You brand name faces less competition, so put the keywords that face more competition at the beginning...
Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Honing your search engine optimization (SEO) skills goes well beyond tips and...
It seems that every so often I'm presented with managing a client's search engine optimization (SEO) campaign and immediately run into a disconnect: no social media presence! If you were a search engine, trying to filter out spam and produce the...
This week, I'll continue with the search engine marketing industry version of "two turtle doves. As I said last week, the search engine marketing industry changes so rapidly, that you need to attend more than one or two Search Engine Strategies...
