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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Analytics conversion data. SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive...

  3. 10 Lessons About Enterprise SEO

    In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. It's important to recognize that most IT teams don't...