Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. As per SearchMetrics, SEO visibility is composed of search volume and the position of ranking keywords, wherein each position is...
Good reviews, content, and engagement on search engine local pages (Google+) Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Search is often the catalyst of performance. Facebook Graph Search is also becoming increasingly...
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Now look at Moz' top 10 ranking factors in 2005 and 2007. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking:
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. The change was noticed on the “Can Competitors harm ranking?
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
Nearly every business today must decide how much to spend on search engine optimization (SEO). Instant results often involve SEO practices that are against webmaster guidelines put out by search engines.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. This post will cover a number of local ranking factors (and potential factors) for Graph Search.
It may be something as simple as engine they are designing must be able to go 0-60 in under four seconds or as complicated as the using a specific brand of valve seals for your engine rebuild. This step could be as simple as realizing your backlink...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks...
Starting last week, Bing began changing up their search engine result pages (SERPs). If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12.
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. While all the URLs you discover might not be indexed in search engines, this list will show...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Notifying Searchers In EU That They Use Cookies – Search Engine...
Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages.
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quick stats about local mobile use: percent of mobile search is local.percent of local searches...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
