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Search Engine Query Shopping

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site).

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. According to Google, approximately 10 percent of searchers...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    How a person searches can be just as telling as the query. Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. The Query. What the searcher actually types into the search engine is a very clear window...

  5. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    With Minerazzi, users interact at query time with search result pages, extracting information that matter to them, and doing something with that information. In addition to helping with mining content from your index, these ratios also provide...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. And I have a strange feeling that soon enough these products...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. If the brand is in the domain, this is already going to be a known match for the query. The query’s intent is to make a purchase; Overstock’s title tag...

  8. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing...

  9. New Google Universal SERPs Layout Brings Apps to Forefront

    It is curating source or content types based on the query. And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization But on features alone, aside from the new "search tools" feature, there is...

  10. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  11. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Also, ratings aren’t assigned based on a query. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Main Content: This could be in the form of a news article or a...