You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious.
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
They chose a common query, [ebay]: Starting last week, Bing began changing up their search engine result pages (SERPs). Are you seeing less than 10 results in your Bing search results? So now you might only see eight search results on Bing for some...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says...
Take for example, the suggestions for the query "Google Plus is…" Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. Google's computers determine the order of our search results...
When performing a search, users typically click on results they perceive as most relevant to their search query. With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results...
They are: link rel="SEO" query="weather" set_to_position="2" /> link rel="SEO" must_be_before="*.mycompetitor.com/*" /> Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine...
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary...
Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to branded or non-branded campaigns: Simply put, CPCs should align with the engine that has the highest eCPM.
But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses...
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. Below we'll dig a little deeper into how the...
Does the ad match the search intent, as represented by the search query? Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. The more times the keyword appeared on the page, the more...
A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics. Bing Webmaster Keyword Research Beta: Find query volumes for phrases and keywords by country and...
The second result, or first non-news result, is the same Amazon.com book listed in Google.com search results for the same query. And, although search results for the same query are similar, the results are not exact.
In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us to connect "intent to content. My next few articles will dive deeper into the different roles that engagement, intent...
The more they know, the more qualifiers they add to the search engine query. A research-based search query might look something like: stop snoring natural ways to stop snoring devices that stop snoring pillows that stop snoring best way to stop...
If the query relates closely to a visual concept that could be better explained in a video than a blog post, you will almost certainly gain a better search position by producing a video. If Google sees it as relevant to a particular query, you’ll...
When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my friends to find people who have visited Rome. The potential for Facebook’s new Graph Search feature is huge.
