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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. For example, High-Intent users may only need to see another ad or two to...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  3. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...