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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  2. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site).

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    The search engine, for its part, wanted to get the most understanding possible of both the query and the page. On the other hand, the query now provided the search engine with more information, so it was more likely to be able to accurately...

  6. Bing to Showcase Winter Olympics Data in Search Results

    Once the medals start accumulating, you can stay up to date on the medal count by entering the search query [Winter Olympics Medal Tally]. If all the new data wasn't enough to bring you to Bing, the search engine said they'll have home page images...