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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Brands can optimize for conversational or long-tail queries by deploying a FAQ or Q&A content strategy. A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This approach to SEO is much easier if you execute create content with a long-tail SEO approach. This approach toward optimization works best if you practice long-tail SEO. This phase can include non-branded and branded search engine queries.

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Rank highly for competitive transactional and head of tail queries which can directly generate revenue vs.competitors. Capture early buying cycle, long-tail traffic via informational content. These are very high quality, end of buying cycle queries.

  5. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  6. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Typically, query or visit volume is used to determine if a keyword is a "head" keyword or a "long tail...

  7. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Which means the long tail is alive and well. It does not seem far-fetched that since Google Chrome's address bar doubles as a search box, Google maybe trying to disambiguate a number of queries. Paid Search Results: Organic Wins 94% of Time," which...

  8. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    There are many ways to get traffic, but in my experience, you can create content that matches what people are searching for, and you'll pick up long tail search queries. Even brand new websites will bring in long tail search traffic from the search...