Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Consumers have choices, not only where to shop, but which search engine listing to click.
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Starting last week, Bing began changing up their search engine result pages (SERPs). Are you seeing less than 10 results in your Bing search results? Naturally, the click-through rate goes way down quite rapidly for results in the second position...
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Many SEO prospects and clients still want to buy the promise of a number 1 search position for their keywords.
Which begs the question: when Google levels the playing field by removing the structural advantages that have favored AdWords nerds like me (and probably you, if you read Search Engine Watch obsessively), where can we go to find competitive...
Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Wolfram|Alpha's Handwritten Knowledge Engine
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": Within search results, information tied to verified online profiles will be ranked higher than content...
The team that does this wrong writes boring content with keywords stuffed throughout with no expectation that anyone but a search engine is going to read it all. Why can't we look at search marketing from the perspective of encouragement?
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
Google Analytics Change History Helps You Understand Search Engine Optimization If you're feeling more daring and want to dig deeper, Google has tapped into top Analytics users and is now providing downloadable Dashboards, Custom Reports, and...
PLA is a paid search channel and not a CSE (comparison shopping engine) channel. Isolating Top SKUs This channel is suddenly akin to the early days of paid search where you could likely generate positive ROI just by turning it on.
I like to think of Share of Voice as a map of how a paid search keyword travels through a search engine to be delivered as an ad. If you have a Quality Score of 8, 9 or 10 you’re getting an A from the engine because you’ve nailed your landing page...
The traffic source level view is useful for getting a bird’s eye view of organic search engine traffic. Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search...
What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.
Just a couple of weeks ago Facebook also launched its own enhanced search engine. Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google!
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. Not only is this a confirmed ranking factor and lends directly to user experience, but it can cause your follower reach to stall, negatively...
Take the list, get your baseline rankings, and compare it against a broad set of competitors in the search engine results pages (SERPs). Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Besides, a difference between position one and two, or two and three could...
Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances, translation, search engine types, and global law. Understanding where your competitors are positioned...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
