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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. The definitions can even differ from engine to engine. In this alternative, in response to a search query, if two...

  2. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and...

  4. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent...

  5. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. AdGooroo (disclosure: I work there) addressed these questions in...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...