When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Basic search engine optimization (SEO) is fundamental. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. However, YBN's advantages – lower CPCs and CPMs and less...
The team that does this wrong writes boring content with keywords stuffed throughout with no expectation that anyone but a search engine is going to read it all. Why can't we look at search marketing from the perspective of encouragement?
Although (unfortunately for SEO) SERP display is dependent on search engine whim, we can affect - at least in today's SERP - some of these elements and positively impact click through rates. For instance, does the search engine present universal...
PLA is a paid search channel and not a CSE (comparison shopping engine) channel. This channel is suddenly akin to the early days of paid search where you could likely generate positive ROI just by turning it on.
I like to think of Share of Voice as a map of how a paid search keyword travels through a search engine to be delivered as an ad. If you have a Quality Score of 8, 9 or 10 you’re getting an A from the engine because you’ve nailed your landing page...
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. Not only is this a confirmed ranking factor and lends directly to user experience, but it can cause your follower reach to stall, negatively...
Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Besides, a difference between position one and two, or two and three could...
Editor's note: This column originally was published on September 4, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Example for Marketing Scope: "To build an army of advocates that in turn help...
YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet. It furthers the 2-year-old march towards paid search without keywords. RKG has a good overview of the basics of Dynamic Search Ads.
Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence optimization. They must obtain improved organic search results as quickly as possible given...
Their recent analysis of "tens of millions" of consumer-generated search engine results pages from the last quarter of 2011 highlights a few interesting insights for marketers. Overall, 55 percent of search engine results pages have ads.
Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format. I was thrilled to see the joint GroupM and Nielsen research published recently...
Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO). I’ve also been writing for Search Engine Watch and/or Clickz for a little over 5 years now, and have been...
BloomReach launched late February and has raised over $16 million in two series of funding – It positions itself as a Web Relevancy Engine with its ex Google, Facebook, and Cisco employees steering away from SEO type terminology.
So he reached out to Search Engine Watch for some answers. This is useful to nobody as nobody would have any hope of reaching this page without a search engine. However, Google’s discussion of anchor text in their own Search Engine Optimization...
Like any problem finding out where the issue may lie requires a segmented approach and we analyze 12 different metrics of the profile including such data as what type of sites do the links come from (blogs, generic, parked domains, web directory...
Internal linking is the most overlooked and undervalued tactic in all of search engine optimization (SEO). What many search marketers don't realize is that you can often get just as much "SEO value" from internal links placed on high-value pages on...
