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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. And, with a little extra digging, it turns out that Search...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. They go on to explain that it's not enough to be the person that speaks Spanish, the most...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. Throwing your hands up in the air and saying it's impossible to improve quality scores for competitive search terms isn't just...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.

  6. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long). I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report.

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and...