Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Consumers have choices, not only where to shop, but which search engine listing to click.
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Starting last week, Bing began changing up their search engine result pages (SERPs). Are you seeing less than 10 results in your Bing search results? Naturally, the click-through rate goes way down quite rapidly for results in the second position...
While tweaking its search engine results may put an end to the EU's investigation into Google's search practices, that isn't the only trouble the firm is in at the moment. The European Commission (EC) has been investigating Google's alleged...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
Basic search engine optimization (SEO) is fundamental. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. However, YBN's advantages – lower CPCs and CPMs and less...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Many SEO prospects and clients still want to buy the promise of a number 1 search position for their keywords.
Which begs the question: when Google levels the playing field by removing the structural advantages that have favored AdWords nerds like me (and probably you, if you read Search Engine Watch obsessively), where can we go to find competitive...
Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Wolfram|Alpha's Handwritten Knowledge Engine
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Syndicating content very quickly to be found when other news organizations search for sources.
DF: Again, not applicable to one engine, but to all: This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing on...
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. Jo Turnbull is founder of SEO Jo Blogs and a blogger for State of Search. She is the organizer of Search London, which holds...
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": It’ll show you which pages are shown in the search results, how many times, how many clicks they...
The team that does this wrong writes boring content with keywords stuffed throughout with no expectation that anyone but a search engine is going to read it all. Why can't we look at search marketing from the perspective of encouragement?
We remember that we don't have to worry about our privacy because your search engine is upfront about what its collects and has easy-to-use privacy filters that even the most novice of users can understand.
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
Google Analytics Change History Helps You Understand Search Engine Optimization Are you in the position of having to ask your IT department or web developer to make changes to your site? Even for people who pay attention to their site's statistics...
Although (unfortunately for SEO) SERP display is dependent on search engine whim, we can affect - at least in today's SERP - some of these elements and positively impact click through rates. For instance, does the search engine present universal...
