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Search Engine Placement Media Group

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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). This, of course, means that you can align social media and other strategies accordingly.

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    On first blush, this report looks like a Placement Performance report for the Content Network, but it really isn't. The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building, local, mobile...

  5. Using Search to Find Missing Persons: Scratching the Surface

    For instance, websites often lack standard optimization practices, including quality title and description tags, keyword placement, and text to support information contained in missing persons posters.

  6. Don't Overlook Local Search Opportunities

    Remember to add content specific to each location to further entice potential foot traffic, as well as enforcing your placement for the search engines. Placing actual grid coordinates and regional tagging within a page's source code further...

  7. SearchDay | Social Media Madness -- The Final Four

    The ad network offers semantic placement of online display ads across 3,000 content categories.iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal.ad pepper .

  8. It's “Horses for Courses” at SES London 2009

    Every major search engine offers a paid placement program. Search Advertising 101: Paid placement is a form of search advertising that provides a top ranking in return for payment. A year ago, I wrote an article for Search Engine Watch entitled...

  9. President 2.0

    It appears more real-time with seamless and wireless updates to the game to allow for such real-time product placement. In this case, the product placement was Obama with the specific message of early voting.

  10. Highlights from the SEW Blog: March 17-21, 2008

    YouTube: Damon Wayans Pay-to-Play, Paid Inclusion or Pay-for-Placement? SEW Experts: Social Search: Welcome to the World of SocialommerceSocial media combined with search holds great potential for e-commerce.

  11. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Media Spend on Search, Verticals, Continues to...