Transcripts from Conference on Search Ad Disclosure Now Available - In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble, a conference sponsored by...
Also see Search Engine Disclosure: Better, but Still Wanting for our coverage of the last survey by Consumer Reports' WebWatch, with plenty of further links to material about FTC guidelines and other surveys.
In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current paid placement and paid inclusion disclosure practices major search engines.
Consumer WebWatch employed four librarians to look at each of the 15 sites and respond to a questionnaire designed to measure clear and conspicuous disclosure of paid placement and paid inclusion programs.
Today's SearchDay article, Search Engine Disclosure: Better, but Still Wanting, covers a new report by Consumer WebWatch, which evaluated the current disclosure practices of 15 heavily trafficked search sites.
The bottom line in terms of paid placement is that all fifteen did better and are doing relatively well on paid placement, but none of the search engines were even close to being satisfactory on paid inclusion disclosure," said Beau Brendler...
An "anthropological" report from Consumer WebWatch of 17 web surfers found confusion about disclosure of paid listings on search engines. New paid placement search engine for New Zealand. All but one passes for paid placement while half pass for...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Instead, they were invited to learn about paid placement after doing some search...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Instead, they were invited to learn about paid placement after doing some search...
A Matter of Trust: What Users Want From Web Sites Consumer WebWatch, January 2002 http://www.consumerwebwatch.com/news/report1.pdf A Matter of Trust: What Users Want From Web Sites" was conducted for Consumer WebWatch -- a Consumers Union project...
