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Search Engine Placement Advertising

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    AdWords is Google's auction-based advertising platform on which advertisers can bid for the placement of search ads on search result pages provided by Google. We are pleased that the EU is working with Google to develop a set of voluntary solutions...