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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...

  2. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? Whoever makes the media products should be at the table, along with people who actually understand the environment.

  5. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...

  6. Using Search to Find Missing Persons: Scratching the Surface

    Robert Rahn, a private investigator with Management Resources Ltd.of New York, has used traditional media to publicize the Jones case. It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including...

  7. Do You Know Where Your Audience Is?

    This can save a lot of time and resources when it comes to doing the research into what social media platform to look at to start your social media strategy. Too many times, overexcited CEOs, CMOs, and business owners see the latest and greatest...

  8. SearchDay | 3 Keys to a Successful Web Presence

    We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. News from the Search Engine Watch Blog